SRCA

President's Report

September 11 Remembered

It seems like longer, but it was just last year that we were attacked. A lot has happened in that year, and even more seems to be on the horizon. We will never forget that fateful day, and this September 11, we should all take a moment to realize how special America is and how special communities like Scripps Ranch are.

On September 11, Scripps Ranch is having a "Remembrance and Flag Raising" at our fire station. It's at 10 am and will help honor the victims of the terrorist attacks and the rescuers.

We have a lot to be thankful for and a lot to remember. We should never forget that all we have is because of a lot of sacrifices made from Concord to Afghanistan. Lots of Americans have given their all to make sure we endure as a nation.

We owe it to them, and to those who are protecting us now, to never forget what makes America the wonderful country that it is. Americans respect the individual and their rights. We protect each other and the country, and we are tolerant and just-minded.

They're Going Back!

Yes, school is starting again and this means kids and car traffic around our local schools. Please be watchful and drive slowly and carefully. If you are a parent of a teenage driver, please talk to them about taking care while driving in our community. Also, you might want to remind them about the traffic backup going into Scripps Ranch High School.

Evans Pond

As you may have noticed, the water level in Evans Pond, next to the library, was very low. Well, through the efforts of the SRCA and the Scripps Ranch Recreation Council, who worked with our council office and water district officials, we have refilled the pond.

It took lots of "work" from our resident governmental guru, Bob Dingeman. Bob's article on this page thanks specific people who worked hard to restore Evans Pond. The Rec Council funded the purchase of the water from proceeds of recreational programs that use our Rec Center.

MAD Funding Approved

The election is over and it appears that both Landscape Maintenance Assessment Districts' (MAD) fund increases were approved. If you were a supporter, thank you for your vote. These fund increases were much needed.

However, we should all work hard to ensure that the funds are spent wisely and we get full value for every dollar. We have active community-based oversight of both MAD funds and we will continue to monitor and report on the expenditure of these funds.

Street Maintenance

During the summer, some of our streets were slurry coated, but many were not. The SRCA has received many inquiries as to why certain streets were not resurfaced. The city has an overall plan, but sometimes it is not apparent as to when or why.

In response to the inquiries, the SRCA will work with the city to find out the overall schedule and what restrictions or priorities may exist. When we receive this information, we will report it in the SRCA Newsletter and on our website at [www.scrippsranch.org].

September SRCA Meeting

The SRCA's September meeting will be held at the Information Center. Join us on Tuesday, Sept. 10, at 7 pm.

Marc Sorensen, President

Filling Up Evans Pond

As Marc mentioned, the water level in Evans Pond had gotten alarmingly low. We have refilled the pond with raw, untreated water. Getting the water was a very laborious process, but it was worth the effort. Page 17 has details about how it was accomplished.

The SRCA would like to thank all the people who worked with us to solve this community problem. It required a lot of assistance to bring it off.

  • Councilmember Brian Maienschein and his Scripps Ranch representative, Clint Carney;
  • Larry Gardiner, director, San Diego City Water Authority and the following personnel who have worked almost daily with me to bring this about: Mark Stone, Rosalva Morales, and David Holodnak and his connecting and monitoring crew;
  • San Diego City Recycled Water Section--Hossien Juybari, Edward Hitti, and Harry Shirley;
  • San Diego County Water Authority--Dick Carlson and Director Gene Nordgren;
  • California State Water, Health Department--Brian Bernados; and,
  • San Diego Fire Department--Assistant Chief August Ghio, Engine Companies 37 and 44, and Battalion Chiefs Jimmie Fiero, Melinda Hathaway, and Rich Leap.

This is an example of your SRCA working for, and achieving, a fine solution with a lasting impact. Now enjoy it, but please feed the ducks cracked corn for their health.

Bob Dingeman

Fall Garage Sale and Clean-Up Day

The dates for the fall community-wide Garage Sale and Clean-Up Day are set. The Garage Sale will be on Saturday, Oct. 12, and the Clean-Up Day is Saturday, Oct. 19. This is a chance to do your fall cleaning and also help clean up your community. Plan to take part!

We need someone to head up this committee. If you are interested, please contact Bob Dingeman at 566-6083.

Get to Know Your District Representative

The SRCA has divided Scripps Ranch into districts. Each one has a representative to look out for your interests. If you have a concern, contact your district representative. To help you become more familiar with them, we are introducing them in the SRCA Newsletter.

Districts 4, 5, 10, and 13 do not have representatives. That means we need your help. If you live in one of those districts and would like to volunteer, contact Gordon Boerner at 689-2411. For boundaries, check the SRCA website at [www.scrippsranch.org].

District 2

My name is Andy Neshat and I'm the SRCA District 2 representative. District 2's boundaries are I-15 on the west, Aviary Drive on the east, Hibert Street and Miramar Lake on the north, and Scripps Ranch Boulevard on the south.

District 2 landmarks include Scripps Ranch High School, the Scripps Ranch Library, Evans Pond, Hoyt Park, and the Business Park. In our district, the current priorities that I will be working on include: the ultimate build-out of the Business Park, driven primarily by the currently "on hold" plans of Intel to develop six of the vacant lots; and, trying to get additional parking spaces for the library.

I am always reminded what a great community we live in when I see many fantastic folks contribute to make Scripps Ranch a fun, safe, and enjoyable place for my family and me. People really do care and it shows.

We have all benefited from a lot of hard work that goes into making Scripps Ranch one of the best communities in San Diego. I recently joined the SRCA simply to become more involved and contribute where I can.

I have lived in Scripps Ranch with my wife and three children since 1989. My girls are students at Miramar Ranch Elementary School, where my wife Suzanne is actively involved. We enjoy the Swim and Racquet Club and many of the activities on the Ranch, including the Symphony in the Park, the parades, and the festivals.

As your new District 2 representative, I would like to hear from you. Please feel free to contact me if you have any questions or suggestions. You can email at [[email protected]].

Andy Neshat, District 2 Rep.

District 9

Hi. My name is Anita Wolff, and I'm the District 9 representative. District 9, Whispering Ridge, lies on the south side of Pomerado Road and is bisected by Semillon. It has woodsy road names such as Livewood and Birch Bluff.

Our district has lots of open space with hiking trails through the woods lining Pomerado. The south end of our district borders the Miramar open space. Whispering Ridge is also a homeowners' association that provides additional services such as landscaping beyond which the city and Landscape Maintenance Assessment District provide.

We are also the district that had the recent fire that scared all of us on the Ranch. Ever wonder what you would try to save from your house in case of a fire? Well, several of your District 9 neighbors went through that this summer. It reminded us how careful we need to be.

Other district concerns tend to be common ones and include: inconsiderate drivers who ruin our common grassy areas by driving off road; abuse of our parks at night; and, the effects of development increasing traffic on Pomerado Road.

I grew up in the climatic opposite of San Diego--Fairbanks, Alaska. It didn't take me long to get used to California's great weather when I moved to San Francisco in the late `80s to do my Ph.D. in chemistry at Stanford. Previous to that, I attended Swarthmore in Pennsylvania.

After school, I worked for a few years in energy policy and then for many years in the semiconductor industry in Silicon Valley. I now work for Cubic Transportation Systems as a business development manager, responsible for our business opportunities in the Southwest.

When my husband and I moved to San Diego 2 1/2 years ago, we chose Scripps Ranch for its natural environment and commuting convenience. Since then, we have discovered it also has a wonderful community spirit and friendly neighbors.

I became a district representative to become more involved in the community and help ensure it remains as great as it was when we moved here. You can contact me at [[email protected]].

Anita Wolff, District 9 Rep.

Newsletter Notes

Ad Rates to Increase in Sept.

The SRCA Executive Board approved an increase in Newsletter advertising rates, effective September 1, 2002, for the October issue. The new rates will be:

  • Business card--$50;
  • 1/4 page--$105;
  • 1/2 page--$210;
  • Full page--$400;
  • Inside cover--$500;
  • Back cover--$550;
  • Double--$1,000; and,
  • Classified--$3 per line.

The increase comes four years after our last increase and is necessary in order to offset our increased costs for the SRCA Newsletter. Those include staff salaries, printer costs, website, and webmaster.

Since our last ad rate increase in June 1998, the number of printed copies has increased 17% from 9,490 to 11,100. This increase is approximately equal to the average increase in ad rates. Over the next two years, the number of copies is expected to exceed 12,000.

By policy, we have limited the size of the SRCA Newsletter to 88 pages and our advertising to a maximum of 52 pages, excluding Classifieds. We believe it is important to maintain a balance of articles versus advertising.

Our analysis indicates that our ad rates, even after the increase, are an exceptional value and are significantly lower than any alternative available to reach over 11,000 homes each month. The SRCA's goal has never been to make money producing the Newsletter, only to inform the community and cover our costs of production.

The SRCA appreciates the challenge for our advertisers to cover the increased costs. We understand that any increase is difficult, but hope that advertisers and readers continue to view the SRCA Newsletter as an excellent product worthy of their support.